Our Journey of Growth
PRP Ventures, LLC was founded in 2008 with a vision to transform the automotive industry through consulting and training. From the beginning, we focused on delivering essential products such as Vehicle Service Contracts, Asset Protection, and Automotive Protection Chemicals. Our mission? To equip franchised and independent dealers with the tools they need to safeguard their customers' vehicles and budgets from unexpected breakdowns and costly repairs.
As we worked closely with dealers, we noticed a critical gap in the market: independent repair shops often lacked access to the same protective offerings available to larger competitors. This disparity limited their ability to compete, leading many loyal customers to shift to larger shops with higher prices.
To ensure the highest level of reliability, MVPP partners exclusively with top-tier carriers that boast BBB A+ratings and decades of industry expertise. This solid foundation allows independent repair shops and their customers to trust that they are supported by reputable providers.
In response to this challenge,we launched MVPP(My Vehicle Protection Plans)—a program designed to level the playing field for independent repair shops. MVPP empowers these operators to provide robust protection plans comparable to those of major dealerships, helping them retain customers and thrive in a competitive market.
Today, MVPP continues to champion independent repair shops by providing them with the tools and resources they need to compete effectively. Through comprehensive coverage options and unwavering support, we help these businesses protect their clients' assets, build customer loyalty, and achieve long-term success.
MVPP specializes in crafting coverage plans tailored specifically for independent repair shops. These offerings enable smaller operators to deliver exceptional value and protection to their customers without compromising on service quality or affordability.
At PRP Ventures and MVPP, our commitment to the automotive industry drives us forward, ensuring that every shop—large or small—can thrive and deliver unmatched value to their customers.
meet our team
Neal Price is a seasoned executive with over 35 years of experience at the intersection of transportation and finance. As President and CEO of PRP Ventures, LLC and MVPP, Neal is known for driving innovation, delivering strategic insight, and producing real-world results that help organizations grow and thrive.
His expertise spans automotive retail operations, vehicle service contract development, reinsurance investment strategies, fleet operations, logistics, supply chain management, and advanced financial planning. With a proven track record in financial modeling, risk management, and market analysis, Neal has helped clients optimize performance and achieve sustainable profitability.
Throughout his career, Neal has led high-impact initiatives at major transportation sales and marketing firms, managing complex projects with precision and foresight. He is a collaborative leader who builds strong, high-performing teams and fosters a culture of continuous improvement and innovation.
A proud veteran of the U.S. Air Force and Maryland Air National Guard, Neal served as a Crew Chief on large military aircraft. His disciplined approach and dedication to service continue to shape his leadership style today. Outside of work, Neal is a proud father whose family shares his values of integrity, hard work, and achievement.
Working with Neal means partnering with someone who not only understands the nuances of transportation and finance—but who is fully committed to helping you achieve lasting success.
Wes Storm is a respected leader in the automotive industry with nearly four decades of experience spanning retail operations, vendor management, and digital marketing. As Vice President of MVPP, Wes helps independent repair facilities expand their services and boost profitability through turnkey vehicle service contract programs.
His expertise lies in identifying untapped opportunities, streamlining operations, and delivering sustainable revenue without burdening shop owners with added overhead. Under his leadership, MVPP provides a full-service solution—from plan setup and claims management to marketing and support—designed to maximize shop performance. Participating facilities benefit from posted labor rate reimbursements, retail parts compensation, interest-free financing, and contract-based financial incentives.
Prior to joining MVPP, Wes served as Regional Director at DealerCMO, where he partnered with General Managers and Dealer Principals to improve lead conversion, strengthen ROI, and optimize digital strategy—all without increasing ad budgets. Known for his data-driven approach and practical problem-solving, Wes consistently delivers measurable outcomes for dealers of all types.
A proud veteran of the U.S. Air Force, Wes continues to give back through community involvement, including fostering rescue dogs and supporting veteran-focused organizations like K9s for Warriors. His commitment to service, paired with his deep industry expertise, makes him a trusted ally for automotive businesses looking to grow, adapt, and thrive in today’s competitive landscape.
Working with Wes means partnering with someone who understands the pressures dealers and shop owners face—and who has the insight, tools, and passion to help them succeed.
Curt Price is a dynamic Regional Sales and Training Director at MVPP, where he plays a pivotal role in helping independent repair shops increase profitability and strengthen customer satisfaction through MVPP’s premium protection products, including VP Auto Coverage and GAP.
With over ten years of leadership in the hospitality industry—including roles at Aramark, Marriott, and Four Seasons—Curt developed a reputation for building, training, and motivating teams in fast-paced, customer-centric environments. That background in operations, revenue management, and guest experience now informs his approach to empowering shop partners through hands-on training, strategic sales support, and performance coaching.
At MVPP, Curt focuses on delivering measurable results by simplifying training, enhancing sales effectiveness, and ensuring every partner has the tools and knowledge needed to maximize success. His ability to translate complex products into customer-friendly solutions supports MVPP’s mission of bringing transparency, value, and trust to the vehicle protection industry.
Outside of work, Curt’s passion for cars runs deep—he enjoys building and racing on the track. His enthusiasm for performance and precision carries into his professional approach, where attention to detail and a competitive edge fuel his success.
Get started today
Partner with MVPP to deliver trusted, high-quality service contracts that boost customer satisfaction and drive repeat business. Let’s talk about how we can help you succeed.
